Giovanni Rana: Chef In Micro campaign

Giovanni Rana is the Italian leader in the fresh pasta market.

In summer 2019 Giovanni Rana introduced a new line of products, Chef In Micro, and entrusted us with the entire launch campaign. Specifically, I worked on the graphic design for digital billboards and streetbox around the city of Milan, website, and social media posts.

The campaign aim was to promote the products and create awareness around it, while illustrating in a simple and immediate way how it works. We decided for a stop motion treatment, which allowed us to create original and peculiar designs and animations responding to the client’s taste.