Giovanni Rana: social media
Giovanni Rana is the Italian leader in the fresh pasta market. I worked for its social media profiles for five different countries (Italy, France, Spain, UK and Germany).
I’ve created and presented the monthly editorial plans for Instagram and Facebook, with various types of content such as static posts, GIFs, animations, 360° posts, carousels.
Giovanni Rana is a traditional client that uses social media mainly to promote its products. The client prefers posts showing recipes, with clean and simple designs and without copy visual or graphic elements. For the realisation of all projects, the client asked to use only proprietary material from their shootings.
Having a restricted range of action and a very specific set of directions was a challenge for me, teaching me how to work with demanding and traditional clients.