Pininfarina: graphic for the five-hundredth Leonardo’s death anniversary

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BRIEF

Create the graphic for the support where the pen will be put in the retails for the 500th anniversary of Leonardo’s death.

 

CONCEPT

Leonardo Da Vinci was the first inventor of the silverpoint. Pininfarina took inspiration from it to patent the Ethergraf tip. The 2019 will be the 500th year from Leonardo’s death, so the company wants to pay tribute to him creating a special graphic.

 

FOR

At IOOI’ for Pininfarina

 

DATE

April 2018